Using "Your Why" to Stay Motivated in Your Business

Hello everyone!  It’s so good to be back to work (gradually!) since I had my son 8 weeks ago…

I want to talk to you for a minute about one of the best ways that you can keep your head in the game and stay motivated when you are starting your own biz. 

This also applies when you need to re-acclimate (like me now!) to working Mom mode after a break.

I cover it all in this week’s vlog, but… it almost didn’t happen.

I had plans. I wanted to get online and do a training. I wanted to do a lot of things, but my day just was crazy from the moment my eyelids opened. (You know what I mean, right?!)

My son was fussy and wouldn’t sleep. My daughter was in a grumpy mood, had a tantrum and woke up from her slumber needing to be comforted from a nightmare. The contractors that are doing some huge home renovations for us needed this and that… I wasn’t even able to use my own office and had to film the impromptu video from my bedroom!

Which brings me to my point – It is 100% crucial that you get clarity on “your why” when you are embarking on this crazy insane journey called entrepreneurship.

It’s not enough to know what you want. You have to know why you are doing this.

Why? Well at the end of the day it is your emotional connection to that why that will keep you going. This is what will drive you to overcome nasty barriers like fear, resistance, discouragement…

Is it your family? The opportunities that you want to provide for your children? Your time or your freedom? The ability to call all of the shots in your own life? Being able to afford the home of your dreams? Raising your kids to be world travelers? Never having to say "no" to anything because of money?

You know the answer… You just need to admit it to yourself and COMMIT to this unapologetically.

The second thing is that it allows you to be more relatable. You see, “your why” is unique to you and that will allow you to stand out in a competitive marketplace, particularly when you incorporate it in to your own story, or your branding.

So if you’re finding yourself getting discouraged by the amount of competition, noise in the marketplace, this will be your asset & allow you to overcome.

So please check it out and let me know what “your whys” are… I’d love to hear from you!

XO, Swati