The real reasons you're not making the money you want


I have an important Q for you: 

Are you having a hard time believing that you can reach those first $10K + months (or even higher for some of you)?

Are you wondering if it will take years to get there or if it will require even more struggle than you’ve experienced so far?

What if I promised you that you could get there quickly? And that it could actually be easier than it is now and that you’d have even more freedom and free time after you got there?

It’s true! There are so many things that are running through my head that I’m seriously dying to share with you right now. Things that will help you get there.

1. Get the UPLEVEL series where I take you through the 3 steps to do daily in order to create the result you desire (I used the example of $30,000 in cash EVERY month)

2. Check out my latest Training over on my biz page: The Top 10 Things I see Women Doing that Prevent Them from Hitting Their Money Goals.

BTW, my first $10K was the easiest freaking thing I’d ever experienced. And it came in a very unexpected way!

These days, there are a few key things that I hold myself accountable to day-in and day-out.

One of them is the UPLEVEL process (mentioned above in #1).

Outside of that, it is something called BLIND FAITH.

Now, I know I know…. This term has become trite and overused at times, but when you stop and re-think it… it is SUPER POWERFUL.

Here's are the top 4 things that you absolutely need to understand:

Before I start: It's absolutely necessary to possess complete and total TRUST in yourself, your process, your God (or the Universe or whatever you call it) and the whole miraculous way that things work.


#1. Blind faith means you have to STOP worrying about "the how." 

It's none of your business HOW things will come to you, HOW they will play out and HOW the Universe will deliver what it is you desire.

Your job is to decide what you want with absolute clarity and authenticity (i.e. stay true to your Soul). Your job is to ask, receive Divine Inspiration and then TAKE ACTION. Not obsess over the HOW.


#2. Blind faith means that sometimes you can't use your current logic. 

If your goal sounds crazy insane, that's okay. You may not understand how any of it is possible. That's okay, too. BLIND faith, remember?


#3. Blind faith means trusting even if you have zero line of sight to your end goal. 

Just take it one step at a time. If you ask and receive, you will get the steps fed to you one at a time -- just keep taking those inspired actions.


#4. Blind faith means believing in something even if you don't have any validation or proof that this could really happen for you. 

If you are asking for something you've never had before (or something no one you know has ever done before), then how can you have the proof yet? There's a first for everything, you know...

Anytime you feel yourself spiraling because "you don't know how" or wonder if it's possible... anytime you find yourself looking for proof in your past or in those around you... STOP.

BLIND FAITH. That's all you need. Know. Believe. Trust. If you can't understand any of it, who gives a sh*%. Walk the walk and take action anyway. That's how you get things done.

I'm here to support each and every one of you in getting there as quickly as possible. HIT REPLY any time or hit me up in the FB Group. I'm here for you!

To manifesting all that your heart and Soul desires.


XO, Swati


Proof That You Need to Chill


My hubby sent me this link with the text, “See I told you.” The linked article was entitled, “To boost your luck, chill out."

What he was trying to brag about was his notorious "laid back" style. The "laid back" part is what I'm often "nagging" him about.

(Note: In my defense, I do not nag him about being laid back. What drives me crazy is his chronic tardiness and his "I almost missed my flight again, but scooted on to the plane at the last minute just as they were shutting the gate" weekly stories. So the way I see it, it's not the same thing and I'm right in this marriage! haha)

Anyway, marriage triumphs aside, the article was really cool.

It said that those who "consider themselves lucky" and are laid back about stuff are often open to try new things, more aware of their surroundings and...

...therefore, "LUCK" or really amazing opportunities seem to come to them.

The truth is, the article continues, their so-called LUCK is really just them being open to catching the opportunities that most fail to notice or pick up on.

On the other hand, ANXIETY and similar emotions cause other people to focus on potential threats and risks rather than see the bigger picture.

The article concluded that if you chill out, you'll be much more likely to spot a good fortune-making chance right in front of you. So choose "relax" over "worry," basically.

My husband read this and thought, "See! Me being laid back is how I've created my own luck."

(And for those of you who don't know my husband, he is widely considered to be extremely lucky. He seems to strike gold often and has definitely created an upswing for himself in every department of life. It's one of the things that attracted me to him immediately.)

But I read something a little different.

My thought was, "If you're not laid back, then you're uptight."

Meaning you're probably trying to control the outcome or you're trying to figure out how to hedge your results at every turn.

Meaning you're NOT surrendered.

Meaning you're NOT okay with turning things over to the Universe (or God or whatever you believe in).

Meaning you're NOT trusting or having faith that everything will work out in your best possible interests.

Meaning you're NOT convinced whole heartedly that just relaxing and "going with the flow" is enough. You think you need to somehow control the outcome in your favor.

Meaning you are probably overthinking everything and trying to figure out HOW things will play out.

REMEMBER: It is your job to ask for what you want out of life.

It is your job to listen for divine guidance (either through meditation, pondering, journaling or prayer).

It is your job to TAKE ACTION when you hear that whisper or voice or you get that "intuitive hit" telling you what to do next to get what you want.

But it is NOT your job to know all of the answers or demand to know exactly HOW things will play out.

My first launch was a bust. I wanted to make a few thousand dollars. But instead, I made ZERO.

But a few days later, I got a private client who liked what I had to offer in my launch, but wanted more. MORE!

So I ended up making even more money than I thought I would with my launch.

Apparently, it wasn't my business to know HOW I was going to get that money. I did everything my intuition told me to do and guess what?

It actually worked. But in a completely different way.

I want you to know that you are not alone in this. You have me, this group over on FB...

...AND you have your higher self, your higher power and a whole host of support that you can't physically see with your eyes.

Maybe if you could see it, you would relax much more easily. But you can't.

You only have FAITH and TRUST.

And that feeling in your gut right now that you are in the right place doing the right thing.


So keep going!

That's it for now. KEEP GOING.

XO, Swati

You Are Not a Commodity

No, you are NOT.


 We all are quick to say, “I’m unique!” and re-affirm that we are quite aware of how special and “individual” we all are.

And, on some surface level, we totally know this to be true.


On another level, we’re terrified of being ourselves when it comes to our business. We’re scared of doing the “wrong thing.”

So we follow the advice of others and believe what they say is "the only way to do things."

It’s okay to listen and learn from others, but to use others’ success strategies as the holy grail of our own successes is not okay.

When it comes to making offers, we think, “Hmmm…. What would people be willing to pay for?” and try and build programs and offers around what we think other people want (instead of what lights us up).

We build mission statements and create “ideal client avatars” that are based entirely on what we think we “should” do rather than what we “want” to do.


As I type this, a thousand examples of times that I’ve been guilty of this come to mind.  (Cringe…)

But I’m here to tell you that none of that matters.

Yes, it’s great to survey your audience when creating offers.

No, it’s not awful to research or scope out what other people are doing for inspiration, ideas and to gauge your offers.

But what is not good: Losing yourself in the process.

What do YOU want to create?

What excites you and makes you inspired to share your gifts & interests with the world?


STOP SAYING: “Yeah, but I don’t think people pay for that.” Or “But you can’t make enough money doing that.”

Seriously… I love you, but if you say that even one time I will make it my life’s mission to find you and prove you wrong!

Okay, I won’t stalk, but if you have these doubts, PLEASE HIT REPLY and share them with me. I promise, I won’t even get mad at you! But I will also prove you wrong with specific examples to back me up. You have to END this kind of thinking or you'll make yourself crazy.

My message to you today: Do what you want. 

Yes, it is an actual FACT that you are unique. That’s why you HAVE TO do what you want and what lights you up… because no one else can do it and be as good as you.

Only you.

Want to hear more?

Tune into my FB Live on Thursday (11am MST / 1 pm EST) to hear me share my insights on how you can create the life you want. 

Yes, seriously… because you can.

The #1 Way to Attract More Clients & Sales


I was in our FB Group last week asking a lot of you what you needed the most support with RIGHT NOW in order to really create dramatic results in your biz.

The votes are in and you all asked for more support in:

·      attracting more clients (and the right people)

·      increasing your social media following & engagements (with the right people)

·      increasing your sales

·      making more money (similar to sales)

·      increasing your productivity (while doing the right things in your biz)

So it got me thinking…

I wondered how I could present content in a way that will seriously help you do all of these things.

I asked myself how I could support you in:

transforming your business into the empire that you desire ONCE AND FOR ALL.

And then it hit me!

There is a common factor in each of these topics.

If you didn’t catch it, I was on live today talking about this commonality and what you can do starting today in order to drive a different (and more successful) result for yourself.

Find out for yourself by clicking here.

This video will kick off our next focus around getting MORE ideal clients & customers, growing your engaged followings and BOOSTING your profitability.

The good news is:

·      it’s free

·      you can do it right now

·      it doesn’t require a bunch of tech or systems to work

BUT – for many of us, it can be a huge battle to implement. It’s really up to you.

Find out what I mean by clicking here.

I can’t wait to share more about this in the coming weeks.

XO, Swati

P.S. Did you hear that I’m offering a free Masterclass in the next couple weeks? AND…it’s pure content (no selling). Message me here to get information on how to sign up.

It will go over the entire framework you can implement in your biz in order to finally hit your next money milestone. EEEEK! I can’t wait!


Do you really want to make money? Maybe you don't.

money money money.jpg

Today, I want to talk to you about shame around money. Mine and maybe yours.
This has everything and anything to do with you, your business and the amount of money you’re making.
In the coaching world, we often call these types of feelings in entrepreneurs and business women: HIDDEN BLOCKS.
I have so much I want to teach you about this, but let me start with a couple stories.
Example One:
Part of you wants to make a ton of money. You want to be successful. You’re ready! “Bring it on world!” you think. “I’m ready to be rich!”
But another part of you is saying, “Who do you think you are?” You feel unworthy. You don’t think it’s possible for you. I mean, maybe things like that "don’t happen to people like you."
Can you relate?
Or maybe you heard things like “money is the root of all evil” or “rich people are bad and greedy” as a child and you embedded them deep into your belief system.

Since you don’t wish to be a bad person, a secret part of you perhaps doesn’t want to actually earn a lot of money…
Example Two:
Part of you wants to sell out your offers, products or services. You’re ready to get to work and change the world. “I am ready for clients! Where are they?” you think. “How can I get people to buy all of my products?” you wonder. You are SO READY to sell what you have to offer.
But another part of you is saying, “What if they don’t like it?” And so you secretly don’t want it or you even sabotage your efforts. What if they troll me on the internet or say that my products suck? Then everyone will see it. I’ll be so embarrassed. I don’t know how I would take it. I’d be ruined!
Can you relate?
You might not even know you are doing it.
Remember, your mind as you know it and the thoughts you’re aware of sit in your “conscious” brain..
That’s only like 5-10% of your thoughts and beliefs.
The other 90-95% sits in your SUBCONSCIOUS.  That means, you don’t even know you are thinking them!
That’s a whopping 90-95% of your thoughts working to directly oppose what you think you truly want.

This is why I am always emphasizing that we, as entrepreneurs or even just women who desire more from our lives, address our mindsets.

Because no amount of knowledge, education, strategies, tools and “the answers” will help you if you don’t “get your mind right.”

So what can you do about it?

Thank you for asking because it’s my favorite topic! I could talk for months about it and not run out of things to teach.

Of course, neither one of us has that kind of time to write & read my posts, but I want to give you something you can start using today.

1.     You must start getting aware of your thoughts.

What kind of thoughts do you tell yourself? Are they negative or positive?

Don’t get it twisted: IT MATTERS. Your reality and your world is almost entirely driven by the thoughts you think and the things you tell yourself. So getting aware is the first step.

2.     What do you do each day to cultivate your own wealth consciousness?

Developing and shaping my wealth consciousness, beliefs about money and internal sense of worthiness was THE #1 GAME CHANGER when it came to earning money.

If you don’t do this, you’ll have a really really really hard time achieving your fullest potential when it comes to wealth & income.

3.     You will eventually come to a fork in the road and have to make a choice:

Are you willing to dive deep into your past, your beliefs system, your family’s energy & beliefs around money and let them go?

If so, you’ll have to do the work to “UNBLOCK” these conflicts within you and create a whole new set of beliefs.

This is where the magic happens!!! Your life (and finances) will never be the same if you are open to doing this kind of work.

If any of this speaks to you, please let me know! I’d love to introduce some new trainings within the Facebook Group and potentially some online trainings to help support you in becoming a true wealth creator.

If you are interested in that, please let me know! I won’t put them together unless it’s something you want so if you give me a “YES!” I’ll gladly do it.

In the meantime, please know that you have so much more power over your success, circumstances and results that you know….even when it comes to money.

XO, Swati

P.S. On a side note, I don’t have any live trainings for you this week. For the lovely women in our Facebook Group, I am so sad not to be able to hop on and chat with you this week! Last week’s surgery has been a little more tricky in terms of recovery, but I’ll be back on next week. Thank you for your patience!
If you’re not a member, yet….what are you waiting for? Join by clicking here…it’s free!

{Get Aligned AF} The #1 MUST-DO Secret

I talked a lot about this over the past week in the Facebook Group.

Did you catch these?

To some, it can feel oversimplified.

But when you actually try to apply it in a way that becomes 2nd nature and continuous, you might find that this is actually a lot harder to sustain with such ease…

It’s called ALIGNMENT.

Of all of the manifestation, mindset and biz-boosting things you can adopt in your life, it’s one of the most impactful.

The first video contains the secret to positioning your HUGE goals for 2018 followed by…

How to step into the future version of yourself.

Once you do that in the mental & emotional sense, the physical reality around you will catch up. It seeps into your subconscious & literally starts to attract the outcomes that are in line with what you want for yourself.

The second video applies the same principles to your business via BRANDING.

So let me ask you this:

How are you showing up in the world?

In your business?

With your family?

When viewing your money & income?

I’m sending this to you just before the weekend because it’s the PERFECT TIME to apply these principles and start practicing or mastering them.


XO, Swati

The #1 Tool to Achieving Your Ultimate Success

So today, I had a plan on what I was going to deliver to you and it all got completely scratched “on a whim.”

Instead, I have a video message for you.

It’s all about your INTUITION.

After working with a client last night, I knew I needed to share this with you before we start diving into more biz training.


The answer: ONLY YOU KNOW.

Here’s how to access it.....

This may be completely against what you have been doing all along when it comes to upleveling your life, your income and your biz.

However, this is exactly what you need to know in order to get to that ultimate highest level as quickly as possible.


XO, Swati

3 Things to Focus on This Month for Big (and Easy) Results

Welcome to the busy and crazy part of the year. No, not even because your business is necessarily in a peak season or because your demands are high.

The busy and crazy has to do with most of the other non-business things related in your life. It’s the holidays! Time and energy are limited and we want to make sure your business doesn’t get left on the back burner.

If you follow the advice in this quick video, you will arrive in January with a new list of warm leads, a larger following of people who actually know who you are and a foundation for you to launch your next offer.

So take the time to address these 3 areas and even automate as much of it as possible. That way, you’re making strides without actually sitting at your desk doing the work throughout the month.

Remember: these are the 3 areas to focus on…the only 3 areas that matter right now. Everything else is just drama.

So manage your mind and tackle these 3 things for huge (and painless) results.

Happy Holidays!

XO, Swati

3 Ways to Keep Your Business Going During the Holidays (even when you’re busy)

Feeling crunched for time & energy during this busy season? Your business doesn’t have to fall by the wayside!

In this video, I go over 3 things you can do to keep your business momentum going even when things seem slow, clients seem scarce or unfocused and customers seem distracted.

While you can’t control others, you can keep sales and marketing efforts going… even without you being physically present or actively engaged!


I mention something toward the end of the video: I’ve created something powerful for you!

Stop letting fear get in the way of you being visible. Understand why you feel this way (I'll tell you the science behind it) and get everything you need to get started with lives including what to talk about in order to generate sales without feeling sleazy:

Happy Holidays!

XO, Swati

I Know Why You're Not Going Live

I know exactly why you are NOT using Facebook Live right now.

Even after you read that 78% of Facebook users watch Lives and 80% of them prefer it over your blogs and posts, you will still feel nervous and afraid to hit the “Go Live” button on your phone.

When working with clients, I have heard every excuse to avoid live streaming (believe me, they are pretty convincing sometimes!) and witnessed resistance in all forms. In fact, I used to say the same things, too.

I have consistently found that there are generally four areas that create a majority of this resistance for people. I’m guessing these will sound familiar to you when you read them….

I will give you the lowdown on every single thing you need to get started making professional, fun and super engaging Lives including 7 things you can talk about TODAY to generate sales.

Basically, everything you need to BE ready to start today. Unfortunately, that doesn’t mean that you will FEEL ready to start today.

You see, there are THREE major ways that the human brain is designed to avoid things like live streaming.

As an entrepreneur, there are so many more things besides Facebook Lives that our brains will convince us to avoid as well.

Learn this and you will be on your way to being unstoppable as an entrepreneur. Seriously.

This video and guide focuses on how to live stream like a pro and without any hesitation.

PLUS it includes a list of everything you need to get started today: the how-tos, how to brand yourself, on-camera presence, equipment lists and exactly what to talk about to sell in a completely not-sleazy or slimy way.

If you are hesitating or fearful about actually hitting the “Go Live” button on your Facebook app, then you need to hear this now.

Conquer your fears, get out of your own way and start generating real sales with Facebook Live today.


XO, Swati

3 Ways to Stay in the Game & Finally Achieve Success

In today’s video, I talk about what it takes to get from where you are today to where you want to go.

There’s a catch! In between the two lies all of the actions that you will need to take AND all of the DRAMA.

Yes, the drama.

I talk about what this means along with how you can align yourself to know exactly what actions you will need to take to get to your desired destination: success.

Don’t let 2017 pass you by! Don’t write it off yet! Don’t tell yourself that you’ll just start over in 2018.


XO, Swati

P.S. Here is the link to book your free 30 minute strategy call. Don’t let 2017 pass you by!

How Your Mind Can Make or Break Your Biz

Do you know how your mind can either "make" or "break" your business? What about your new plan to either get healthier, lose weight or find a new man? Because really, a goal is a goal is a goal... and your mind is actually trained to fight you at every turn.

Check out this week’s video where I go over the what and why... AND I cover exactly how you can manage and even use all of those thoughts in your head to get the exact results you want.

SERIOUSLY! These are things you can do to DRASTICALLY alter your life before the end of the year.

I mention this toward the end of the video, but if you want a 1:1 overview of the exact model I teach my clients to quickly uplevel their business, income and their life, I invite you to snag one of the FREE 30 minute slots I'm opening up.

If, and only if, you benefit tremendously from it, then we'll talk about what we could accomplish by working together in a larger capacity. It's a no pressure call - I'm just happy to add value to your life, especially during the holiday season.

XO, Swati

P.S. Here is the link to book your free 30 minute strategy call. Don’t let 2017 pass you by!


Repurpose Your Content (save yourself time AND effort)

In today’s video, I go over the exact strategies I easily implement in both my consulting & coaching practice AND my skin care biz.

I often repurpose content between Instagram, Facebook, blogging and video (including LIVES).

Check it out and start saving yourself a sh*%-ton of hassle and time by repurposing your content right away.

XO, Swati

P.S. Here is the link to book your free 30 minute strategy call. Don’t let 2017 pass you by!

4 Ways to Automate Your Content for the Entire Month (in 1/2 Day)

In this week’s video, I go over the exact 4 ways that I automated my content and communication for the next month in just a few hours.

Yes, the entire month. Why? Well, we’re not only busy women, but from now until the end of the year TIME FLIES. Am I right?

With about 60 days left in 2017, do yourself a favor and block off a ½ day or so to tackle each of these. You’ll have automated content for your social media platforms, email communication and a solid plan for all of your lives.

XO, Swati

Overcomplicating & Overthinking (including HACKS to go BIG now)

Before I start my new series covering all of the HACKS that have worked for both myself and my clients to scale our businesses in a variety of industries….

…I want to talk for a few minutes about one of the most common ways that we can get in our own ways when it comes to moving forward in our businesses and in all aspects of our lives.

In the video, I review the what, the why and the how.

The good news is that success doesn’t have to be so hard. Most of us (especially those of us who were overachievers in our youth, in our careers, in athletics or in our education) have been conditioned in some way or another to believe that HARD WORK is the only path to SUSTAINABLE SUCCESS.

I’m here to call BS and tell you that it doesn’t HAVE to be that way!

Yes, it takes smarts. Yes, it takes strategy. Yes, it takes consistency.

But NO: it doesn’t have to be stressful, time consuming or rob our lives of balance.

Tune in and follow me in the next few weeks as I uncover the hacks to make success and growth easy, quick and sustainable.


XO, Swati

Website vs. Landing Page? (Which one do you need now?)

What's the difference, which one should I do, how much are each & how can I do this as quickly and painlessly as possible so I can start selling?

2:45 - the purpose of your website and what you should include in yours

3:35 - all about landing pages and what makes it different from a web page

5:50 - what I use: Squarespace (for coaching & consulting), Shopify (for my Seni Naturals skin care biz) and Leadpages (for a landing page)
INCLUDING why I chose these and why I recommend that you use these as well (no, I'm not an affiliate)

7:40 - how much do each of these cost?

8:15 - a little side note on why you need to invest in your business!!! don't let the fear paralyze you and keep you stuck

9:45 - if you have to choose between a website and a landing page, why I think you should just do the website

10:15 - why you NEED TO DO THIS NOW if you haven't already - share your gift with the world

11:00 - first website sucked, but I got paid anyway and, more importantly, I GOT OUT OF MY OWN WAY & GOT STARTED

XO, Swati

The 3 Things That Keep You from Being Rich & Free

What to do?

What should I be doing right now?

What is the 1 things I could do with my “free” hour to make me money?

How many of you find yourselves asking these questions over and over, feeling blocked at the thought of getting actual money-making sh*% done today?

Maybe you have tons of ideas (GREAT ideas) floating on and on inside your brilliant brain and when you actually sit down to do real work in your business, your mind goes BLANK.

(Raise your hand now if this is you.)

The next couple months, I’ve decided to devote my time in the Facebook Group (The Thriving Entrepreneur Movement) to helping you all out with real, practical strategies that are bite-size, easy to implement, but also will get you one step further in your biz.

(If you haven’t joined yet, join by clicking here!)

I’ve been running polls in there the last couple weeks and I’ve been hearing that you all are tapped when it comes to:

·      your visibility strategy (a.k.a. easy to execute content that builds the know+like+trust factor, sells your packages or products for you and doesn’t scare the crap out of you in the process when you put yourself out there…)

·      selling what you have to offer with ease (a.k.a. making money without feeling gross and sleazy)

·      tying everything together in a nice little automated package that does the heavy lifting for you (a.k.a. automating your biz so you’re not it’s slave)

Sound about right?

Well, do yourself a favor and get on in there, lady!

XO, Swati

What Are You Doing to Align with Your Success?

Last week, I started taking my amazing group of FB group members into a month long series of training on how to start marketing yourself as an expert in order to catapult your sales, grow your profits and attract the premium clients.

Yes, the trainings are jam packed with strategies, systems and real-life scenarios that you can start implementing now in order to get results.

If you haven’t joined in to catch these, click here to snag these while you can.

Note: they’ll only be available for a limited time before I take them down and stash them in the vault.

But in addition to killer strategy, I talk a whole lot about your mindset.

Things like how to get out of your own way.

I show you how to approach your fears from a scientific and practical place and overcome it for good.

We talk about how to start being visible, even if you’re private on social media, a shy person or even introverted.

You see, mindset has everything to do with your success – especially in the beginning when finding clients and customers in the noisy marketplace feels like an uphill battle.

The biggest piece of advice that I can give you is to align with your success.

Think about who you want to be when you hit your next milestone. Is it a 6-figure earner? A powerhouse authority in your industry? A published writer? A major player? A multiple 6-figure or 7-figure earner?

What is your next big goal?

Then, like I always say, “Live like it’s now.” Literally, start acting, dressing, eating, thinking, talking, pondering, and behaving like this goal has already been achieved. (I cover it in the training series, so again catch it in the FB Group while you can!)

So today, I challenge you to start doing this simple (but oh so challenging) act. Do it for TWO WEEKS and tell me how your life and success has dramatically shifted.

But you have to do it and do it consistently! No giving in to crappy thinking. No going back to your old ways. This is the new way!

I’m dead serious in my guarantee. You will be amazed at where you can go in the next TWO WEEKS after implementing this! I promise you with all of my heart.

See you (the new you) on the other side.

Xo, Swati

3 Ways That Your Lack of Marketing Clarity Is Holding You Back from Sales & Success

Is your marketing hurting your sales growth-.png

One of the biggest mistakes I see my clients making is getting stuck on their foundational pieces such as their messaging, their ideal client descriptions and their offers.

I feel the pain all too well as I spent the better part of a year doing the same.

·      Are you finding yourself going back and starting over time and time again?

·      Do you feel that you’re “not ready” to effectively market because you still can’t seem to get ahold of your marketing basics?

·      Do you feel frustrated by the hours that you spend working on your branding and perfecting your content and copy without any sales to show for it?

If you said “yes” to any of these, I know the feeling lady!

The good news is that you are in good shape if you know the value and importance of getting a solid foundation in place. I mean, how can you run a Facebook Ad campaign effectively and make the best use of your investment (your ad dollars are your money, after all) if you aren’t targeting in the right way?

Yes you’d be right.

But what I would like for you to also consider is a couple different ways that you may be getting in your own way.

Here are the most common THREE ways that I see this happening today:


You feel that you’re not ready….yet. You’ve surveyed, you’ve tested, you’ve written it, you’ve rewritten it. You still haven’t finished finalizing your ICA Profile and you’re still tweaking a couple words in your “I help…” or Brand Positioning statement. But when you finally finish it, you are confident that it will be excellent and then you will FINALLY be in great shape!

This is where I step in and gently remind you that your work is well-intentioned, but sadly sucking up all of your time and energy…. with no dollars or sales to show for it.

It’s now time for a little tough love a gently nudge.

My advice is always: start before you’re ready. Don’t get caught up in the idea that you’re not good enough right now. Don’t buy into the lie that if you are one or two adjectives off in your branding, this will “make or break” your bottom line.

When you are starting out, it is important to know who you are talking to and to have an good understanding of your customer’s pains and how to solve them.

However, it is also crucial that you start taking action and start actually executing on your marketing. Don’t fall into the trap of procrastinating under the disguise of “working on your messaging and client profiles.”

If you’ve already done marketing research, then you need to start marketing! Beyond researching and interviewing, the BEST WAY to really master your message and your marketing is to get out there and start marketing, testing and then tweaking as you go.


Keep that ego in check, please!

A little background on your ego: It is, first and foremost, going to try and keep you safe. Which means it equates “getting this wrong” with you being in harm’s way. It will do everything it can to keep you from moving forward.

It is super clever in the ways it protects you, too! Like it will tell you that “you need to research this more so that you don’t fail and waste time posting the wrong things on social media.” Then you end up spending more hours researching and going down the never-ending rabbit hole INSTEAD OF trying out different posts to see if you gain engagement and then perfecting your posting strategies and content along the way.

WARNING: I truly believe that the more intelligent you are, the better your ego is at tricking your into engaging in ways to RESIST making progress. It uses irresistible logic and rationale to talk you out of taking TRULY PRODUCTIVE ACTION and just doing something else instead (like “marketing research” instead of talking to your customers).

If you keep finding yourself compelled to do more research or start over, ask yourself: Is it fear holding you back? If it is, you know to put that fear in check!


This means you have bought into the idea that you need to have all of your ducks in a row and your messaging needs to be perfect before you really start marketing your products and services.

Yes, you shouldn’t go out there without a handle on who you’re talking to, what they need and what you’re offering. TRUE.

BUT…. Your messaging will EVOLVE even more (I promise!) as you start spreading it. You will interact with people, get to know your clients & customers and you will eventually find your voice and master your message.

THIS ONLY COMES FROM EXPERIENCE AND TIME. This is almost always the case.

Did you ever start a new position in your corporate (or 9-5) days, read a manual and then know everything there was to know about rocking that job? No. You didn’t.

Trust me. If you’ve done your due diligence and worked on crafting your message, researched your ideal clients and assembled and offering based on the transformation that you provide, you need to move on to implementing your marketing in the real world.


Want a killer (but super simple) exercise that will help you climb out of the weeds and into the place where you are confident in your marketing?

Join us in our Facebook Group today (Tuesday 9/5 @ 3pm MST / 5pm EST) for a LIVE training on how to do this PLUS you’ll get a brief, but powerful worksheet to help you get into the “expert marketing” frame of mind.

Remember: don’t let your clever ego trip you up. Don’t let fear in disguise keep you in a place of no action. You are in charge! You’ve got this.

XO, Swati

Finding Time to Get Paying Clients

That is, finding time to get paying clients WHILE working full-time as a Mom.

Yeah, I get it. At times, it may seem impossible. But fear not, my fellow Mompreneur. It is very possible!

In today’s video, I walk through the 4 main things that you need in order to make the time to build your successful business and find paying clients & customers so that you can finally ditch your 9-5 and build you empire full-time (or part-time, whichever you prefer!).

P.S. This was a question sent in my the lovely Mompreneur and social media follower, Amanda. If you have any questions, please send them my way. I would LOVE to continue doing a Q&A segment if this is something that you’re digging.

XO, Swati